What
do we provide ? > TétrAèdre presentation >
Business cases >
Pricing
Pricing
Objectives
To maximize profit needs a comprehensive review of pricing with a forecasting
model.
The more the market is global, the more a global pricing approach is
necessary. Moreover, pricing policy should be managed through a pricing
decision process involving sales department, product lines, finance
department,..
What should be considered in a pricing model ? :
----- - value
based customer market segmentation
----- - perceived value model by inedividual
customers (conjoint analysis)
----- - marketing costs per sale and per
customer
----- - production and purchase costs dynamics
per unit
----- - long term revenue per customer
----- - competition positionning
----- - Customer industry structure
What for ?
- Optimum pricing look-up.
- Pricing decision process support.
- Optimal capacity management.
- Yield management support.
- Business cases.
- Mark-up management.
- Global market positoning
Implementation of pricing models such as conjoint analysis, Bertrand
equilibrium, Cournot equilibrium, Cournot optimum.
How does Tétraèdre differentiates ?:
Corporate value creation:
----- shorter decision cycle
----- more effective decision
----- effective implementation follow-up
(rolling-forecast)
--- - easier consensus building
--- - lower
long term owning cost -
collaborative work:
----- easy read and design access to models
--- - shared management concepts
--- - access to intermediary calculation
Access management :
--- - validation circuit
--- - Decision and change tracking
--- - decision process management by an
administrator
--- - partial audit approach>>>